Copywriting Fairy
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How a Coca-Cola bottle helped me realize my entrepreneurial spirit and think-outside the box mentality. ๐Ÿ™‚๐Ÿ’ž

I wasn’t an ordinary pupil, let’s make this clear.

I always had this tendency to do things in my own way and break the rules whenever possible. ๐Ÿ˜„

I totally disliked conventionalism (and still do), and in my mind, I would wonder why people, knowingly or unknowingly, obey rules; obey something that’s` not even their own making.

It’s interesting how one can manipulate the messes by instilling fearโ€ฆ

This fits perfectly one episode in my life when I was in the 4th grade. It’s then that I completely felt and experienced how wonderful it is to break the rules and blaze your own trail – to be the trendsetter. I was 10 years old and I’m telling you, that experience went so deep into my cells that it shaped me into who I am now, how I think and feel today. ๐Ÿ™‚๐Ÿ˜๐Ÿ’ƒ

September, 1996.
My 4th grade was just starting. Two years before, my family and I had returned from Austria, where we had lived for 5 years. ๐Ÿ™‚

Even though many years had passed since the big revolution in December 1989, the communist air still could be felt.
And in the educational system – even more so. ๐Ÿ™ˆ

In those days, all the children that went to school were asked to carry with them two things of major importance: a bottle with water (medium-sized) and a white cotton handkerchief.
That was alright with me, had no problem with it but it still triggered some nerves in me because I hadn’t experienced a rigid system like this in Austria, where I went to kindergarten and school, too, and I didn’t understand why I had to make sure, every day, before leaving for school, that I had with me that bottle and handkerchief. ๐Ÿคฆโ€โ™€๏ธ๐Ÿคทโ€โ™€๏ธ

Needless to say that the punishment from the teacher wasn’t light for those who didn’t bring these items with them. And of course, it was imperative for the bottle to be glass-made, which only doubled the weight of it.

So anyway, I didn’t like this new environment that I was facing but I had no other option. I had to obey the school`s regulations. And everybody, each one of my colleagues, did the same and brought with them the bottle and the handkerchief. Nobody even dared to do otherwise. I went along with this but secretly and silently continued to search for a solution to this.

I didn’t like it all, and I do mean at all. It seemed illogical and stupid to me.

Luckily enough, my father had opened a bar in our village. It was his first business, out of many in the years that came, of this nature.

His bar was among the first ones in our community as in those days there were only around 3 or 4 in the entire village.

Since I'm mentioning my father, I can't help but say that Im so deeply proud of him and his entrepreneurial spirit, mind and skills.
I must say that my business side has been passed onto me from him.
I love you, dad, always. ๐Ÿ™‚โค๏ธ๐Ÿฅฐ

I remember that in the same autumn, the Coca Cola company had come to Romania and opened its first subsidiary here.
Coca-cola was now available in the country, and countryside included.
Of course, when owning a bar this drink is an absolute must and my dad’s bar didn’t make any exception.

Coca-cola was available in both glass and plastic bottles.
The glass bottle did not interest me much but when I laid my eyes on the plastic one, I felt as if I had found the holy grail, I’m not kidding.

I knew in that very second I had found the solution to my biggest annoyance: carrying the glass bottle to school.
It was all that I need. In the next few days, of course, I went to school extremely confident and full of myself too, have to admit, having no care at all that I didn’t have a glass bottle, like everybody else.
As I drank from it, I can still remember the fearsome looks in the other kids’ eyes, as if they were saying: โ€How do you dare do something like this, you out of your mind? Aren’t you afraid? Don’t you know that the teacher said glass bottle and that you should do what she said? I am sorry for you because you’ll face difficult consequences nowโ€

That was what they thought.

My thought was different. I couldn’t care less. I just wasn’t going to carry that stupid glass bottle anymore, not even in a million years – this was my stand and commitment. I was done with it and was happy that I had found the best solution for me. ๐Ÿ˜๐Ÿ˜Ž๐Ÿ™‚๐Ÿ’ƒ

It didn’t take long until my teacher saw that my bottle was different.

She wanted to check if we have the bottles and she asked us to reveal them from our bags and put them on our desks. I did this too, fully confident in myself ( I was only 10, God knows where this confidence came from, omg๐Ÿ™ˆ) and ready to reply to her properly had she said anything about my bottle.
But no, she didn’t and I think this was of huge surprise (and slight disappointment, too) for everybody as I’m sure all of them were excited at the thought that a show will burst in the classroom any second now, being able to watch it, to enjoy it but happy that it wasn’t them in the victim’s shoes. ๐Ÿ˜„

Nope, nothing like that happened and my inner pride grew even more. But something else happened instead, easily but steadily, as the days passed:

Each one of my colleagues – shyly at first – started coming to school carrying a plastic bottle, and not a glass bottle anymore.

It went like this until eventually, all of my colleagues had this Coca Cola plastic bottle.

Soon after, the other classrooms followed suit and in a few weeks, every child in the school had a plastic bottle.

My God, I felt so good seeing this! ๐Ÿ˜๐Ÿ™‚๐Ÿ’ƒ

I felt like a leader! ๐Ÿ˜๐Ÿ™‚๐Ÿ’ƒ

I felt like an innovator, trail-blazer, path-finder! ๐Ÿ˜๐Ÿ™‚๐Ÿ’ƒ

That feeling and pride filled every cell of my body, being happy to see how daring for more and daring to be different is an opportunity not only for yourself to grow and share your brilliance & gifts in the world BUT it’s also an opportunity for other people to step into something new, to see things differently, do and think differently, to make their life better and live better.

I was happy to see that I had been the cause for which all those children – starting with my classroom and then soon the entire school – weren’t carrying that glass bottle anymore whose weight was only enhanced by this metal, and so – harder to be carried. ๐Ÿ™‚๐Ÿ™‚

Why the hard way when the easy way is available too? All you need is to think creatively, be original and truly ask yourself, โ€œHow can I change this around? How can I make this better? What’s the best solution I can come up with here?โ€
Everything you want is available to you, and it’s ready for you to have it. But to have it, you must first ask for it.
I did and both the experience and reward were amazing and the lesson sticks to me even today, after having passed 23 years since then:

Be yourself and think outside the box. Never follow the crowd. ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ

Dare to be different and screw obedience. You’re not meant to be mediocre.

You are meant to be great. ๐Ÿ™‚๐Ÿ’ž๐Ÿ˜๐Ÿ’ƒ๐Ÿ’ฅ๐Ÿ”ฅ๐ŸŒŸ

Much love,


Hi, I`m Cristina Istrati
Intuitive Copywriter and founder of

My specialty? I help women like you connect (emotionally) with their audience and ideal client through the soul, fire infused and targeted copywriting that I write. The results are more sales and income increase (and more happy clients : )

My little secret is something which I love to call The Emotional Bridge and it helped so far over 100 clients I worked with to connect with their audience and meet their needs better.

You can email me at I love to hear from you and will do my best to reply within 48h. Speak to you soon:) xx

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basin tap says 11th March 2021

I really like this. Thank you for sharing.

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