Before we start, need to make an announcement that goes like this…
Attention, please. Attention, please. This is dangerous. The content is so hot that you might get burnt, please be careful. Copywriting on fire isn’t for everyone. It`s only for those people who are willing to take risks and be different; who are ready to infuse their copy content with passion and magnetism. This translates into…yes, you guessed it. More visitors & hungry for your content readers:)
If you’re ready to have that in your life, we can move ahead:)
So copywriting, what is it?
Simply put, copywriting means using the right words to sell more, engage more, grow your email list, social media and so on.
It`s something that’s been around for ages. Think medieval times. The seller in the downtown market, screaming out loud that his merchandise is the best & freshest, trying to make people buy it.
It`s pretty much the same with copywriting. Every word that has the purpose to sell is copywriting.
Problem is, there is good, persuasive, powerful copywriting and… simply copywriting, meaning, words that don’t touch the smallest cell in your body and that, well…sucks. Next thing you know is you’re feeling sleepy…zzzz.
If you’re anything like most small business owners, you know your business inside and out. But conveying exactly what you want to say, and getting your audience to act on it, isn’t always quite so easy, is it?
Can I let you in on a little secret?
We, copywriters, know a few secrets and simple tips. And when you learn these and start using them, you’ll see your sales go up.
And even if you still hire a pro (like me!), knowing these tips will save you time and money and will let you write a lot of your messages yourself.
Luckily, there are steps to follow so that you can infuse your copy with attitude, make it more hooking and more appealing. To set it on fire, right?! After all, you want your readers/clients/people to remember you, don’t you? ( I know I do!)
And we’re starting…
Create The Mesmerizing Web.
Ever noticed what a beautiful, shiny reflection a spider web has, early in the morning on a sunny day? If yes, then you also know that it`s exactly that shiny touch that draws all the insects to it. And they go there blindly! Why? Because (you guessed it!) all their attention was captured by that glittering.
This is exactly what happens when your copy stands out! Your audience is drawn to it and they just want to know what’s it all about. But to achieve that, you`ve got to nail your reader`s attention. This is why I love to call this first step The Mesmerizing Web because the first sentence (and the way you start your content) works like a web for your audience – a web that either grabs their eyes or not. As such, when our eyes depict a clear, solid, straightforward statement (aka mesmerizing web) our brain goes, “Oh I’ve got to read this! I want to know!”
To that point, the reader is all yours.
Have something to share with me about the post? Please do so:))
I`ll speak with you next time!
The Copywriting Fairy