A lot is going on in the world and if you are like me, you are feeling a lot right now, and at a very intense level, too. You are picking up on the fear and panic of the world and this can so easily lead to overwhelm, cluttered mind and decision made from a […]
Continue readingWhen creating your opt-in, yes, make sure your freebie there is valuable and most of all – targeted to your ideal client’s specific needs. If you meet them halfway with that which they need, you will build an instant relationship with them that is based on the Know, Like and Trust factor, and – the […]
Continue readingDid it ever happen to you to land on a website and while you did have your interest caught, all you wanted to do is to leave asap when you saw how crowded the home page, with banners or ads all over it, how you wanted to fill out the opt-in but it required a […]
Continue readingIn my work as a writer and copywriter, I absolutely need details. I don’t mean just details. I need specific details, details that spring from the source itself. Authentic, real and trustworthy details. Without them, I am like a chef who doesn’t have a sharp knife in his kitchen. So now, I`m working on my […]
Continue readingI wasn’t an ordinary pupil, let’s make this clear. I always had this tendency to do things in my own way and break the rules whenever possible. đ I totally disliked conventionalism (and still do), and in my mind, I would wonder why people, knowingly or unknowingly, obey rules; obey something that’s` not even their […]
Continue readingâWhat`s the first thing people do when they want to find out more about you? They go to YOUR website. âWhat`s the first thing that speaks to them about you? The COPY you have on your website. Here, the rules are set by these two expressions: âThe first impression always countsâ âYou donât get a […]
Continue readingIn my work as an intuitive copywriter, I often get asked what are the best ways to create content (and not just any kind of content but targeted one), how to meet our ideal client`s needs, how to create everything and run our business fully targeting and meeting half way our audience. This is something […]
Continue readingEvery entrepreneurâs burning desire is to have a constant flow of clients. It stands to reason, doesnât it? If the clients are there, then the entrepreneur has the context to share and grow his business. AndâŠyes (you guessed it!) to make what I so love to call The Holy Sales â the very lifeblood of […]
Continue readingOne of the things I notice and am aware of in the online world is that people donât pay much attention to their (copy) writing. I see it all the time while reading the posts they make. They just donât bother producing their best work. Huge, huge mistake. Why? How come people donât spend much […]
Continue readingDonât be good. Donât be ok. Be Excellent by Over Delivering. I`ve been in the words business for nearly 11 years. In all this time, I have worked with all kinds of people and clients. The first category is occupied by people who have used your services/products and are so happy and pleased that they […]
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